We are not done with millennials that generation Z is already making headlines

Afterall if you are between 15 and 17 years old you are already a shopper and definitely a consumer and since your University years are just a few semester away, companies and retailers better pay attention.

A new study from RIS and Tata Consulting Services investigates which technologies Gen Z would like to find in a physical store.

While Online Shopping, especially if done through mobile devices, is a preferred way to spend their dollars, they don’t deny physical locations as a destination. The question is

“What do they want to experience when walking into a store or a mall?”

The young generation is most likely to take advantage of smartphone self-checkout, interactive shoppable screens, and virtual try-on for apparel, as these hands-on digital shopping experiences are a match for Gen Z’s digital expertise. Consumers are more likely to shop with a retailer if the experience meets their desires, so retailers should look to implement these technologies to keep Gen Z interested. This in 2017.

Looking ahead, how is the Shopping experience going to transform in order to make it more compelling and relevant for each Generation? In a future not so far away Millennials and Gen Z will be the dominant shoppers and retailers must be careful not to wait as otherwise, the oblivion of irrelevancy and bankruptcy is behind the corner.

(Source: BI Intelligence; RSI & TCS 2017)