The Future We Live In

The past is over, the present is fleeting; we live in the future

— Ray Kurzweil

27 March 2019

Guest Interview: eSports and FMCG marketing dollars, the perfect marriage?

Table of content Zeno, why are eSports so important for FMCG brands? In what way can FMCG brands take advantage of eSports? Which brands are doing it right? What should brands consider when looking to work within the eSports ecosystem? Do you have any other advice for brands seeking to adapt to this emerging market? […]
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11 March 2019

Why Retail is Becoming a Big Tech Business and What Data has to do with it

In the south of Italy, the tradition of small proximity retail stores is surviving despite the power of both large retail chains and eCommerce. Taking pride of place amongst these stores is the traditional delicatessen, the ‘salumeria‘. Entering a typical salumeria is an experience in itself that only those who have had the privilege to witness first […]
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27 February 2019

Are We on the Verge of Re-defining Our Real & Physical World? – Part I

From Fax Machines to Fortnite to Virtual Reality; a Brief History of How Technology is Affecting Our Idea of “places” Digitalisation has been transforming our interactions from physical to digital for decades and new technologies like virtual reality will continue to foster such transformation. Recognising the true impact of digital in our past might give us the […]
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16 January 2019

LG makes “Evolving Intelligence”​ the Heart of its Vision

The 5200 seats at the Park MGM theater are filled up with CES 2019 attendees, media and VIPs waiting to hear from Dr. I.P. Park, President andChief Technology Officer LG Electronics during the opening keynote of this grandiose edition of the Consumer Electronic Show. LG made the news during the pre-opening by revealing that the first roll up TV, a much […]
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14 January 2019

Is 5G the technology enabler we have been waiting for?

Walking the floors of CES2019 I could see two constant elements, the white “humans” Google Assistants of the “Hey Google” Assistant (I will talk about them in another article) and 5G in big, really big, letters (above, an image taken from the Verizon keynote). From Qualcomm to Intel, from Verizon to AT&T to any of […]
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11 December 2018

Retailerii trebuie sa investeasca minim 30% din bugetul de promovare in marketingul digital pentru a avea rezultate

This article was orginaly posted at Wall-Street.ro Oamenii petrec din ce in ce mai mult timp in online, iar comportamentul acestora in ceea ce priveste cumparaturile s-a schimbat de-a lungul anilor impingand companiile sa dezvolte noi strategii de marketing prin intermediul carora sa ramana conectati la nevoile lor. Despre cum evolueaza trendurile in marketingul digital […]
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13 November 2018

Luigi Matrone, CEO & Founder of eBusiness Institute, is helping change the game

The eBusiness Institute has shown itself to be a leader in helping companies adapt to technological changes in order to remain relevant and competitive. eBusiness Institute’s CEO, Luigi Matrone, will feature as a guest speaker at “Innovations for Tomorrow: Implications of the 4th Industrial Revolution,” taking place on the 14th Of November in Bucharest, Romania, […]
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12 November 2018

The Evolving Role of Brand Management and its Future

Living brands tell a story. They capture and captivate consumers anytime, anywhere. This is more true than ever before as we are on the go and constantly connected. The customer chooses, what to search for, when to buy, where to buy, how to buy, or not to buy. This shift inevitably means a change in […]
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16 October 2018

Debunking the Myths around Product eContent Marketing Part 2

“The problem in our company is that the digital team has carved out a space for themselves and they are not integrated with the rest of the organisation”. Does this sound familiar? In our first article, we helped dispel some common myths around Product and Content Marketing. It’s not about Brand building, the shopper is […]
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