The Future We Live In

The past is over, the present is fleeting; we live in the future

— Ray Kurzweil

17 July 2019

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 1

  Welcome to our four-part blog series, The Marketing Factory, which discusses the disruption of digital and its effect on the entire marketing ecosystem. In Post 1, Recognising the challenges of a changing marketing landscape, we look at how marketing channels have evolved and the requirement of marketers to adapt to digital content. Post 2, Succeeding in the new […]
Read More
 
4 July 2019

Inspirational Commerce: a New Chapter in the Evolution of eCommerce

Livestreaming is transforming eRetail, as we explored in our recent article Livestreaming: the latest trend in eCommerce. This is true not only in China where livestreaming is already a huge phenomenon, but also increasingly in the West with the launch of platforms such as Amazon Live. Livestream shopping is where an influencer, often a popular celebrity, […]
Read More
 
1 July 2019

Subscription Economy: Between Fears and Desires – Transforming every industry, one monthly payment at a time – Part 3

This is the final part of our blog series looking at some of the top-of-mind issues within the subscription economy; Part 1 Why consumers love subscriptions, highlighted the top features that make up a great personalised eShopping experience, and Part 2 What makes the subscription shift difficult, we discussed the challenges of churn rates and what new […]
Read More
 
20 June 2019

Subscription Economy: Between Fears and Desires – Transforming every industry, one monthly payment at a time – Part 2

In Part 1 of our subscription economy blog series, Why consumers love subscriptions, we considered how the age-old fear of signing up to a subscription is being overcome as more and more consumers are taking part. Subscriptions are providing consumers with a new value-added experience which is built around services to meet the consumers’ needs centred […]
Read More
 
14 June 2019

Subscription Economy: Between Fears and Desires – Transforming every industry, one monthly payment at a time – Part 1

Welcome to the blog series investigating the booming subscription economy and how it affects you and your business. Split into 3 pivotal areas, we will look at:  Part 1: Introducing the subscription economy and the reasons why consumers love subscriptions Part 2: What makes the subscription shift difficult Part 3: How to start exploring subscriptions […]
Read More
 
4 June 2019

Livestreaming: the latest trend in eCommerce

Table of contents China leading the Livestream trend US platforms incorporate livestreaming Interactive online shopping trips Mention livestreaming in the West, and the first thing that comes to mind is gaming. Twitch is arguably the best-known example. Founded in 2011, Twitch is the world’s most popular livestream gaming platform with more than 2 million unique streamers every […]
Read More
 
21 May 2019

The next business platform might as well be your car

  Why cars in the ‘near’ future are turning into business platforms, and lessons for leaders that are afraid of disrupting their business model. Whenever talks are held on the future of the automotive sector, most expect to hear about breakthroughs in autonomous driving, to finally remove the chore of steering from A to B […]
Read More