The Future We Live In

The past is over, the present is fleeting; we live in the future

— Ray Kurzweil

25 July 2019

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 4

Digital has been a powerful force in the disruption of commerce, and now the consumer demand for personalised digital content through a multitude of channels has changed, not just the external marketing channels, but the entire internal marketing infrastructure. Throughout this blog series, we’ve introduced new strategies and concepts with a view to driving businesses […]
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23 July 2019

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 3

Posts 1 and 2 of our blog series, Recognising the challenges of a changing marketing landscape, and Succeeding in the new marketing landscape, both provided a look into the way the marketing ecosystem has evolved over the last 5 years and how companies must start adapting to achieve mass one-to-one personalised communications, for future success. Here in Post 3, The Marketing […]
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18 July 2019

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 2

Post 1 of our blog series, Recognising the challenges of a changing marketing landscape, highlighted how the disruption of digital has transformed the way marketers communicate with customers and how a digital, personalised approach is key to increasing conversion rates. In this second post, Succeeding in the new marketing landscape, we move to the creation a future-ready marketing […]
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17 July 2019

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 1

  Welcome to our four-part blog series, The Marketing Factory, which discusses the disruption of digital and its effect on the entire marketing ecosystem. In Post 1, Recognising the challenges of a changing marketing landscape, we look at how marketing channels have evolved and the requirement of marketers to adapt to digital content. Post 2, Succeeding in the new […]
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4 July 2019

Inspirational Commerce: a New Chapter in the Evolution of eCommerce

Livestreaming is transforming eRetail, as we explored in our recent article Livestreaming: the latest trend in eCommerce. This is true not only in China where livestreaming is already a huge phenomenon, but also increasingly in the West with the launch of platforms such as Amazon Live. Livestream shopping is where an influencer, often a popular celebrity, […]
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1 July 2019

Subscription Economy: Between Fears and Desires – Transforming every industry, one monthly payment at a time – Part 3

This is the final part of our blog series looking at some of the top-of-mind issues within the subscription economy; Part 1 Why consumers love subscriptions, highlighted the top features that make up a great personalised eShopping experience, and Part 2 What makes the subscription shift difficult, we discussed the challenges of churn rates and what new […]
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20 June 2019

Subscription Economy: Between Fears and Desires – Transforming every industry, one monthly payment at a time – Part 2

In Part 1 of our subscription economy blog series, Why consumers love subscriptions, we considered how the age-old fear of signing up to a subscription is being overcome as more and more consumers are taking part. Subscriptions are providing consumers with a new value-added experience which is built around services to meet the consumers’ needs centred […]
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