Luigi Matrone | Insights on Oline Retailers, Digital Transformation

15 October 2019

How VR and AR are shaping the future of eCommerce

What is it about Virtual Reality and Augmented Reality (VR and AR) that has brands and eRetailers bouncing around and getting so excited? We explored the Evolution of eCommerce during a series of blog posts. Here, we take a deeper dive into how these emerging technologies can shape the future of eCommerce – and ask if your […]

17 September 2019

Getting down with the kids on TikTok

It’s Back to School time, and our CEO newsletter makes its return from the summer break! In this latest issue, eBusiness Institute Founder Luigi Matrone reveals why business leaders need to get into a truly youthful mindset to engage with young audiences through TikTok that other marketing channels simply can’t reach. I recently wrote an article entitled TikTok – it’s […]

10 September 2019

TikTok – it’s time brands got involved

It’s ‘Back to school’ time again, when kids, teenagers and young adults head to the new school, college or university year with tons of shiny new things in their pockets and backpacks. With this in mind, we look at the enormous potential of video app TikTok as a tool for influencing online shopping among young people. With […]

8 August 2019

Time to catch-up: the hottest summer eCommerce reading list

The perfect time to catch up on your reading list We have brought you some of the hottest eCommerce topics throughout the year and, to inspire you over the holiday, here we will recap some of the key pieces of content that should be top of your summer reading list. We will be pausing […]

25 July 2019

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 4

Digital has been a powerful force in the disruption of commerce, and now the consumer demand for personalised digital content through a multitude of channels has changed, not just the external marketing channels, but the entire internal marketing infrastructure. Throughout this blog series, we’ve introduced new strategies and concepts with a view to driving businesses […]

23 July 2019

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 3

Posts 1 and 2 of our blog series, Recognising the challenges of a changing marketing landscape, and Succeeding in the new marketing landscape, both provided a look into the way the marketing ecosystem has evolved over the last 5 years and how companies must start adapting to achieve mass one-to-one personalised communications, for future success. Here in Post 3, The Marketing […]

18 July 2019

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 2

Post 1 of our blog series, Recognising the challenges of a changing marketing landscape, highlighted how the disruption of digital has transformed the way marketers communicate with customers and how a digital, personalised approach is key to increasing conversion rates. In this second post, Succeeding in the new marketing landscape, we move to the creation a future-ready marketing […]

17 July 2019

The Marketing Factory: Exploring the role of centralising and scaling content production in a world where thousands of assets have to be built – Post 1

Welcome to our four-part blog series, The Marketing Factory, which discusses the disruption of digital and its effect on the entire marketing ecosystem. In Post 1, Recognising the challenges of a changing marketing landscape, we look at how marketing channels have evolved and the requirement of marketers to adapt to digital content. Post 2, Succeeding in the new […]

16 July 2019

Evolution of eCommerce: from Retail to Social Networks; from China to the Western World – Part 3

This is the final part of our Evolution of eCommerce blog series, so far we’ve looked at: Part 1 – Online trends in Asia – Blending social media with eCommerce, which highlighted the trendsetting culture of social media platform purchasing in Asia, and Part 2 – Recent developments in Western world social media, which looked at the recent announcement […]

10 July 2019

Evolution of eCommerce: from Retail to Social Networks; from China to the Western World – Part 2

The first part of the Evolution of eCommerce blog series looked at the online trends in Asia and how eCommerce programs are integrating with social media platforms and livestreaming channels. This second part, Recent developments in Western world social media, shines a light on the level of adoption and transformation of eCommerce in the Western world, and […]

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