Luigi Matrone | Insights on Online Retailers, Digital Transformation

8 October 2020

Rethinking customer-centricity in the new world

Our CEO & Founder Luigi Matrone explains why organisations risk failing in the new world if they don’t put the customer at the heart of everything they do. With all the talk of customer-centricity, what does it actually mean, and why is it so important? A customer-centric business puts the customer at the heart […]

6 August 2020

CPGs and the role of online Marketplaces in their retail strategies

In this article I explain why CPG companies should embrace online Marketplaces and use them as a stepping stone towards DtC. CPG companies should embrace online Marketplaces To my mind, online Marketplaces represent the next eCommerce frontier for big Consumer Packaged Goods (CPG) brands. More than $2 trillion USD was spent in the […]

28 July 2020

Are you certain eCommerce will grow after lockdown?

In an article first published by Forbes Agency Council, I ask if the popularity of eCommerce will continue after the COVID-19 lockdown has passed – and look to an historic precedent for answers. There’s a big question for business leaders to be evaluating right now: how certain are you that the popularity of eCommerce will […]

25 June 2020

Leveraging the omnichannel to win in the New Normal

Our CEO & Founder Luigi Matrone offers brands and retailers a look at what successful shopping experiences will look like in ‘the New Normal’. Preparing for the New Normal eCommerce was already sharply on the rise before the global COVID-19 crisis – and its popularity has skyrocketed during lockdown[1]. My prediction at the […]

17 June 2020

Does your organisation have an end-to-end content solution?

Product eContent drives consumer engagement and sales. But is your organisation set up to create high performing Product eContent assets across markets on a consistent basis? With so many marketing channels to consider, how can brands consistently create high volumes of quality Product eContent to scale across international markets? This is a complex, multi-faceted challenge that […]

15 May 2020

Why Retail Search is as important as Google for attracting customers

As a contributor to the prestigious Forbes Agency Council, I am invited to share my expertise with the Forbes global business community. Here I’ve reproduced an article wrote for Forbes on why Retail Search is as important as Google when it comes to consumers researching products to buy online. What is Retail Search? Retail […]

8 May 2020

How Pharma Companies with OTC portfolios can win through Online Retailing

I see a fantastic opportunity for Pharmaceutical Companies that own OTC (Over the Counter) and Consumer Healthcare products to enjoy great success through Online Retailing. But they’ll have to act fast. There is a window of opportunity for Pharmaceutical Companies that own OTC (Over the Counter) and Consumer Healthcare products to set up the operations […]

24 April 2020

How to help your Retail Partners win in the post-COVID era

Do you rely on physical stores or salons as primary or key distribution channels? In this article, I explore how digital activations could play a key role in helping such businesses generate demand and kick-start sales again when the COVID-19 crisis comes to an end. Retail stores have been massively impacted by the ‘stay at […]

13 April 2020

Crisis = Opportunity: Now is the time to strengthen your digital presence

There is no doubting that COVID-19 is a crisis. But read my article to find out why I’m adamant that the global quarantine is also a remarkable Digital Commerce opportunity that brands have to grasp. Regardless of whether you live or work in one of the countries most affected by the outbreak or not, […]

26 March 2020

The growing importance of Retail Search

In an article I originally wrote for Learn Inbound, I explain how Retail Search can drive customers to your products on eCommerce platforms like Amazon and help generate sales. What is Retail Search? How does it work? And how can you improve your own approach to this vital eCommerce activity? What is Retail […]

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